AVILA inspired. design is a Ponte Vedra Beach based women's lifestyle brand by Susan Smith that blends elevated design and timeless artistry. She designs beautiful artisan accessories that value technique and craftsmanship.  Susan’s decades of sourcing, product development and business development for global fashion brands sparked her solo venture.

The spirit of AVILA is grounded in handcrafted techniques and colors inspired by India and the ease of California’s Central Coast. Each piece incorporates thoughtful and signature details such as hand painting, hand embroidery, and hand-finished edges that transcend seasons.  The fashion industry has labeled this ethos as slow fashion—the practice of creating garments that are designed to last, placing importance on diversity, quality, and beauty.

Susan oversees the entire product development life cycle, traveling to India to purchase textiles and develop patterns for each collection. Not only is importance is placed on creating curated product, but also selective placement in locations that share the philosophy of the brand.

The name AVILA emerges from a combination of Susan’s daughters’ names, Ava and Lila, who continue to inspire Susan’s work.

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“Accessories do not need to be complicated and beautiful design does not need to be unattainable. The AVILA woman is chic and effortless, beautiful and organic. Thank you for sharing my dream.“

Inspired. Chic. Effortless. Beautiful. Organic. Timeless. Tactile.